YINNO UNICO服装买手店
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Yinno Unico的品牌概念旨在展现当代女性在智慧、知识、勇气、自信、艺术修养等多个维度上的自我成长精神。智慧女神雅典娜代表着女性力量的觉醒和传统束缚的打破，至今仍是现代女性的榜样，并为MMC DESIGN构思一个多维空间以传达Yinno Unico的品牌价值提供了主要灵感。
“什么样的空间能让用户感受到女神的气息？”
为了创造一个充满女神神圣感的空间，设计团队借鉴了献给雅典娜的帕台农神庙和金字塔的惊人原始力量。这些古代珍宝的原始几何形态承载着源自自然的信仰，像光一样“照亮”建筑、历史和精神。
帕台农神庙和金字塔的三角形和矩形形态被引入到精品店中，展现几何变化的同时产生一定的秩序。几何美学表达了人类对自然的尊重，蕴含着宇宙的秘密，体现了人类不断探索的精神。设计师从儿童的视角出发，玩起“积木”的游戏，创造出一个纯粹的多维空间，这是通过神圣几何对永恒的浪漫表达。
宇宙的面纱
店铺的入口设有弯曲的墙壁，地面上刻有圆形线条，中央有一块岩石。光线如同一层轻纱，从凹陷的天花板沿着圆形结构的边缘轻柔洒下，为空间营造出宁静的氛围。在这层“面纱”背后，是神圣的女神或神秘的宇宙，呼应了约翰内斯·开普勒在其著作《宇宙的奥秘》中所解释的——上帝通过柏拉图立体设计了太阳系。
分隔但又连接店内各功能区域的弯曲墙壁，灵感来源于乔马·西佩的作品，这些作品在画布上描绘了神圣的几何和秩序，展现了无尽循环的形式。这一空间的设计在某种程度上暗示了生活哲学。
几何的节奏
“建筑是凝固的音乐”，而楼梯则是这首音乐中最具美感的变化。精品店的楼梯是连接一层和二层的桥梁，为人们提供了一段自我探索的旅程。更重要的是，作为这个商业空间的过渡，它需要以一种引人入胜的方式引导消费者前往楼上。
楼梯的比例和几何形状严谨，从侧面和俯视图看，楼梯逐步增大，创造出一个垂直、集中的视觉焦点。连续变化的节奏穿透镜面，在空间中产生迷人的“旋律”。
光的活力
设计师借助光线揭示这个几何的、非自然空间中的自然，并营造出艺术氛围。古希腊神庙多立克柱的凹槽被融入到结构、家具和空间中，以缝隙的形式存在。光线穿透这些缝隙，触碰模拟帕台农神庙所用的彭特利克大理石纹理的内饰，似乎在讲述过去的故事。穿过空间轴线的光线在过去、现在和未来之间创造对话，同时赋予空间活力。
自然光突显了衣物的面料、陶瓷般的空间纹理和红色弧形钢岛。色调、纹理和材料相互对比又相互融合。在光的形式中，无限的“轴”在空间中延展。
“人们把自己封闭起来，认为空间太可怕，时间太可悲。他们在封闭的领域中感到安心，认为有白墙和柔软的床可以替代无限的空间和时间。”这是谷川俊太郎在其诗中对空间的叙述。“柔软的床”和“白墙”表达了空间的流动诗意。
几何作为帆
在《漂浮的现代主义》一文中，日本建筑大师槇文彦解释道，直到1970年代，建筑师们都共同生活在一只名为“现代主义”的大船上。但随着现代主义的扩展和分散，这只船消失了，其风格、理论和宣言被抛入了开放的海洋。幸运的是，仍然有一些涌动的波浪引导我们朝未知的方向前进。
原始社会的岩石壁画、信仰以及哲学家、数学家和艺术家的精神世界常常与几何相关，这在物质与精神、自然与思考之间建立了对话。由重叠的几何结构塑造的空间创造了沉浸式的情感体验，传达了时间和形式的永恒。
The brand concept of Yinno Unico is to show contemporary females' spirit of self-growth in multiple dimensions including wisdom, knowledge, courage, confidence, artistic cultivation, etc. Athena, the goddess of wisdom who represents the awakening of females' power and the break of traditional shackles, is still a role model for modern women today, and offered a main source of inspiration for MMC DESIGN to conceive a multi-dimensional space for Yinno Unico to convey its brand values.
“What kind of space makes users feel like a goddess?”
To create a space filled with the divinity of goddess, the design team drew on the breathtaking primitive strength of the Parthenon dedicated to goddess Athena and the Pyramids. The primitive geometric forms of those ancient treasures carry the beliefs derived from nature, and "illuminate" architecture, history and spirit like light.
The triangular and rectangular forms of the Parthenon and the Pyramids are brought into the boutique store, showing geometric changes while producing a certain order. The geometric aesthetics expresses human's respect for nature, contains the secrets of the universe and embodies mankind's spirit of continuous exploration. By playing the game of "building blocks" from the perspective of children, the designers created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Veil of the universe
The store's entrance features curved walls, circular lines inscribed on the floor, and a rock at the center. And the light, like a piece of gauze, falls down gently from the sunken ceiling along round structural edges, filling the space with a tranquil atmosphere. Behind this "veil" is the divine goddess or the mysterious universe, echoing what Johannes Kepler explained in his work Mystery of the Universe — god designed the solar system through Platonic solids.
Curved walls that separate yet connect various functional areas in the store are inspired by Joma Sipe's works, which portray scared geometry and order on the canvas and show the form of endless cycles. The design of this space is an implication of life philosophy to some extent.
Rhythm of geometry
"Architecture is frozen music", while the stairs are the most aesthetic variation of this piece of music. The staircase in the boutique store is a bridge connecting 1F and 2F, and offers people a journey of self-exploration as walking along it. More importantly, as a transition in this commercial space, it needs to guide consumers to the upstairs in an intriguing way.
With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus. The continuous, variable rhythm penetrates the mirror, producing charming "melodies" in the space.
Vitality of light
The designers resorted to light to unveil nature in this geometric, non-natural space, and to produce an artistic ambience. The flutes of ancient Greek temple's Doric columns are incorporated into structures, furniture and space in the form of gaps. Light penetrates those gaps, and touches the interior finishes that simulate the textures of Pentelic marbles used in the construction of the Parthenon, seeming to tell the story of the past. The light that passes through the spatial axis creates a dialogue among past, present and future, whilst endowing the space with vitality.
The natural lighting highlights the fabrics of clothes, ceramic-like spatial textures and the red arc-shaped steel island. Hues, textures and materials contrast yet integrate each other. In the form of light, an infinite "axis" stretches through the space.
"People enclose themselves, thinking that space is too scary and time is too pathetic. They feel at ease in their enclosed realm, believing that there are white walls and soft beds to replace infinite space and time." This is how Shuntarou Tanikawa narrates space in his poem. The "soft beds" and "white walls" express the fluid poetry of space.
Geometry as the sail
In the article Floating Modernism, Japanese master architect Fumihiko Maki explained that Until the 1970s, architects all coexisted in a large boat named "Modernism". But, as Modernism expanded and dispersed, that boat has disappeared, with its style, theory and manifestos thrown into the open sea. Fortunately, there are still some swells that guide us in unknown directions.
Rock murals in the primitive society, beliefs as well as the spiritual world of philosophers, mathematicians and artists are often related with geometry, which establishes a dialogue between the physical and spiritual, nature and thinking. The space shaped by superimposed geometric structures creates an immersive emotional experience, conveying the eternity of time and forms.