A KITCHEN DRAMA
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▍童话故事、小说、艺术、建筑探索结合表达的创意
Blank Space 宣布了第六届童话故事比赛的获奖者。来自 65 个国家的参赛作品通过精心打造的短篇小说和艺术作品探索了当前事件和创作过程。获胜者由 20 多位领先的建筑师、设计师和作家组成的评委团选出，其中包括莫谢·萨夫迪、塔蒂阿娜·毕尔堡、于尔根·迈耶、朱莉娅·科内尔、马克·福斯特·盖奇和简·约伦等许多杰出的评委。Blank Space 的联合创始人弗朗西斯卡·朱利安尼表示：
“今年的获奖作品利用叙事的力量探讨移民、污染、气候变化、海平面上升和人类影响的持久性等复杂问题。童话故事比赛一次又一次地吸引了渴望通过具有启示性的思考和艺术作品来探索当今最紧迫、最真实问题的创意人才。”
自 2013 年创立以来，年度童话故事挑战赛吸引了数千名参与者，获胜者已经将他们的故事发展成为成功的 Kickstarter 众筹活动、短片、漫画和展览。
竞赛介绍：https://blog.easyref.design/architecture-tutorial/2023/3/20/fairy-tales-2019
项目名称：A Kitchen drama 设计者：Claudia Wainer
“搅拌大师是任何人厨房中的标志性必备品” - 克里斯·詹纳在《与卡戴珊一家同行》的一集中责备她的母亲没有在节目中展示她的全新家电。
不久前，妇女的定义被家务职责所界定。二十世纪女性气质的文化意识主要体现在通过广告快速传播的日常家务表现上。这些广告通常以一个女性偶像为特色，她的身份被镜像成一幅崭新而闪亮的家电画面。
像通用电气或Frigidaire这样的家电巨头的营销策略利用了各种媒体，如《女士家庭杂志》的杂志广告或电视广告，来渗透男女的视觉和听觉。这些公司有效地改变了普通单身家庭的话语和视觉媒体。
制冷技术彻底改变了食物的购买和储存方式。冰箱很快成为二十世纪现代生活方式的标志性象征，与“家庭主妇”的标志性形象一同表达了她对冰箱保持食品新鲜的能力的喜悦。然后，煤气灶，后来是电炉，改变了餐饮的准备方式，并将烹饪变成了值得拍照的展示。这些广告不仅吸引了改善家务标准的技术，还承诺在进行日常任务时带来魅力和完美。
今天，新的生活方式标准通过摆放具有标志性象征的家居摆设，如“搅拌大师”，来呈现身份：奢华、完美、魅力或美丽。然后，勤奋的消费者通过购买和展示自己的物品来模仿这些形象。
随着先进媒体平台的涌现，20世纪的广告人已经过时了。相反，流行文化名人正在悄悄地影响厨房等室内空间的设计。而名人厨房是当今向宽敞、超大奢华趋势的顶峰。实际上，在好莱坞家中广告化了一个不寻常的亚文化。
例如，从《与卡戴珊一家同行》第16季中发布的片段中，可以看到该家庭的三名姐妹之间的激烈争吵。她们聚集在卡戴珊家中，摄像机跟随着金，她在厨房里走动。大理石台面光洁无瑕，没有任何不好看的杂乱。炉子上放着几个锅，但没有残留下来的或假定的饭菜。高科技家电在背景中闪烁，诱人购买。每个可预测的陈词滥调都被满足，就好像这位真人秀明星从《建筑文摘》杂志上找到了灵感。然而，完美的厨房画面与卡戴珊姐妹之间的戏剧冲突。如果厨房彻底反映了用户的身份，会是什么样子呢？
通常隐藏在橱柜和抽屉内的东西将散落在台面上。
被不知名的力量打破的盘子仍然可以使用。
溢出并不是意外，而是可以购买的。
椅子是可爱和熟悉形式的混合品种。
大量的厨房物品被恶意地摆放在一个造型良好的岛上。
完美的厨房画面更像是一个为新的可购买消费品制造的现场犯罪现场。
用户的身份和厨房的身份一起彻底共存，产生了不寻常的室内体验。它承诺逃离家务的现实。但这需要对整个画面进行一项法医研究。
观众面临几个选择：嘲笑其荒谬性，对其图像感到恐惧，或者拿着信用卡前往最近的宜家、塔吉特或家居用品店购买这些东西。
“The Mix Master is an iconic staple in anyone’s kitchen” – Kris Jenner, scolds her mother for not displaying her brand new appliance in an episode of Keeping Up with the Kardashians.
Not long ago, women were defined by domestic duties. The cultural ideologies of femininity in the twentieth century centered on the performance of everyday housework through the rapid consumption of advertisements. These ads typically featured a feminine icon whose identity was mirrored by a tableau of pristine and shiny new appliances.
The marketing strategies of appliance conglomerates like General Electric or Frigidaire utilized a range of mediums like the magazine advertisements in Ladies Home Journal or television commercials to infiltrate the eyes and ears of both men and women. These companies effectively altered the discourse and visual media of an average single family household.
Refrigeration technology revolutionized the way food was bought and stored. The refrigerator quickly became an iconic symbol for modern lifestyle in the twentieth century along with the iconic image of the “housewife” expressing joy at its ability to keep groceries fresh. Gas then later electric ovens altered the preparation of meals and transformed cookery into photo-worthy displays. These ads not only appealed to technologies that would improve housekeeping standards but promised glamour and perfection while performing daily tasks.
Today new lifestyle standards are delineated by staging domestic tableaus with iconic artifacts like a “mix master.” These household items are used to sell desire by representing an identity: luxury, perfection, glamour, or beauty. Diligent consumers then imitate these images by buying and displaying their stuff.
With the influx of advanced media platforms the twentieth-century ad-man is dead. Instead, pop culture personalities are quietly influencing the design of interior spaces like the kitchen. And celebrity kitchens are the pinnacle of today’s trend towards spacious and supersized luxury. Effectively, an unusual subculture is advertised inside Hollywood homes.
For example, clips released from Season 16 of Keeping Up with the Kardashians featured an intense dispute between three sisters of the family. They are gathered in a Kardashian home, and the camera follows Kim as she moves around the kitchen. Marble countertops are sleek and pristine, emptied of any unsightly messes. A few pots rest on the stove yet no remnants or leftovers of the presumed meal are visible. High-tech appliances shimmer in the background begging to be bought. Every predictable cliché has been indulged as if the reality-star took a page out of an Architectural Digest magazine. However, the perfect tableau of the kitchen conflicts with the drama between the Kardashians. What would a kitchen look like if it radically mirrored the identity of its users?
The stuff usually hidden behind cabinets and within drawers would be scattered across countertops.
Dishes cracked from an unknown force maintain their usability.
Spills are not accidental but purchasable.
Chairs are crossbreeds of cute and familiar forms.
Hordes of kitchenly artifacts are deviously assembled on a shapely island.
The perfect image of the kitchen is more like a staged crime scene for new purchasable consumables.
Together the identity of the user and the kitchen radically coexist to produce an unusual interior experience. It promises an escape from the realities of housework. But It requires a forensic study of the entire tableau.
The viewer is confronted with several choices: to laugh at its absurdity, to be horrified by the graphic imagery or — armed with a credit card in hand — venture to the nearest IKEA, Target or Home Goods store to buy this stuff.