中原地产总部
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中原地产新总部：以"盒子"重构办公体验
经过二十年发展，拥有逾11000名员工的中原地产已成为深圳最大房产中介机构。应企业展现新活力、创新与合作精神的需求，鹏和兄弟设计对其位于深圳后海片区的新总部进行了颠覆性设计。项目占据建筑四个楼层，其中三层为办公区，一层为会议中心。
"盒子"概念的空间演绎
设计以"盒子"为原点，通过嵌入、削减与拉伸等手法，在办公空间内构筑起一系列虚实相生的功能单元，涵盖接待、会议、独立办公等不同用途。这些比例各异的盒子空间通过尺度变化传递丰富情绪——公共与私密、狭窄与开阔、幽暗与明亮。
趣味横生的空间序列
办公层接待区，墙面与天花上的红色开口构成独特的空间构图。走廊尽头的一线天光引发探索欲。团体会议盒与独立工作盒内，同色系地毯与吸音织物覆盖六面体，营造专注氛围。使用者还可根据心情选择不同色彩的盒子空间。
打破传统的休闲枢纽
大型公共休闲区设置垂直绿墙、厨房与吧台，模块化沙发支持360度无障碍交流，成为缓解办公压力的社交枢纽。仅9平米的部门经理室通过沿墙布局储物、办公、阅读功能，实现小空间的高效利用。
会议层的戏剧化体验
会议层接待区采用背光玻璃打造的舞台式盒子，寻常行为也被赋予表演感。走廊区的发光玻璃盒子作为核心照明装置，以纯净光影塑造优雅空间。
极致简化的视觉系统
标识系统与空间语言高度统一，连开关面板都被整合为设计元素的一部分。整个设计旨在颠覆传统办公氛围，创造愉悦的新型工作体验。
平面布局策略
基于对员工的关怀，所有部门办公区均沿窗布置，确保最佳采光、通风与景观视野。储藏、会议、复印间等功能沿核心筒分布。
项目信息：
地点：中国深圳
面积：8000平方米
时间：2017年
设计公司：鹏和兄弟设计
设计总监：王鹏
施工图：吕雪彤
主要材料：毛毡、地毯、大理石、透光玻璃、金属板、橡木饰面
摄影：赵宏飞、王鹏
After twenty years of development, Centaline Property, having more than 11000 staff, is considered as the largest property agent in Shenzhen, China. Responding to the design brief for expressing new enterprise spirits, vitality, innovation and cooperation, Peng & Partners has made a revolutionary design for its new headquarters in Houhai beach area, Shenzhen. The whole project occupies four floors in the building. Three floors are for office, the other is conference center.
"Box" serves as the starting point during this office design process. By embedding, subtracting and extruding the boxes, the designer creates and lines up a sequence of positive and negative spaces throughout the whole office, which meet various functions, such as reception, meeting, private working area and etc. Having different and unusual spatial proportion and scale, these boxes convey varied emotions, public and private, narrow and wide, dark and bright.
In the reception area on office floor, the red openings on wall and ceiling make the spatial composition and dimension so interesting and special. A chink of light at the end of the corridor evokes a sense of mystery.
Inside the group meeting or private working box, floor, wall and ceiling are covered by same color carpet and sound-absorbing fabric, which helps people feel calm and stay focus inside and avoid mutual interference. According to their mood, people can also choose from boxes with a variety of colors.
In order to ease the tension of traditional office, the large public leisure area includes vertical green wall, kitchen and bar, thus becomes a gathering place for communication, rest, and brainstorming. The modular sofas provide various ways of combination and usage, and allow staff to have barrier free and 360 degree communication.
The plan layout of department manager room is so clever and innovative. All the functional elements are arrayed along the walls, storage, working, reading and communication are connected rationally. The small room of just 9 square meters provides a spacious and comfortable feeling.
In the reception Area on Conference Floor, thanks to the soft light from the background luminous glass, the stage-like reception box makes even the ordinary behaviors feel like performance. The user experiences both inside and outside the box become so distinctive.
The luminous glass box in corridor area serves as the main lighting source of the hub of conference floor, which avoids complex light and shadows and renders the space extremely clean, calm and graceful.
In accordance with the space design language, the sign system design is super clean and minimalist. Even the switch panels are integrated with sign system into a coherent whole.
The whole design process is trying to change the traditional working atmosphere and create a new and joyful work experience.
Plan Layout:
According to the conditions of the site as well as the company's care towards the employees, the staff working areas are located next to the window to ensure that all departments have the most favorable nature lighting, ventilation condition and the best view of the landscape. The other functional elements, such as storage, meeting area, photocopying and telephone booth, are arranged along the building core tube.
Location: Shenzhen, China Size: 8000 sqm Date: 2017 Design Company: Peng & Partners Design Director: Wang Peng Construction Drawing: Lu Xuetong Materials: Felt, Carpet, Marble, Translucent glass, Metal Panels, Oak Veneer Photography: Zhao Hongfei, Wang Peng