源平·美璟书店空间设计
下载所需积分: 2
背景
该项目是位于中国任丘市博海路与燕山街交汇处的一家书店。任丘市位于河北省的中心地带，属于首都经济圈和渤海经济圈。
书店所在的建筑总共有24层，1F-5F为商场，6F-18F为酒店，剩余楼层用于办公空间。酒店的入住率和运营情况良好，但下面的商业空间表现不佳。
在我们第一次会面时，客户对如何改造这样的商业空间感到不确定。然而，我们看到了公司在进行全面调整和变革方面的决心，以重新激活整个商场，并以全新的形象展示市场。经过几次会议，我们对商场内现有的零售、餐饮和休闲等商业类型进行了深入分析，决定去除表现不佳的楼层和商业形式，同时引入新的商业类型。另一方面，表现良好的商业形式如餐饮则被保留或稍作更新。客户希望我们以最低的投资和成本重塑空间。
商业类型和流通路线的重组
第一次来到现场时，环境有些混乱，但空间条件令人印象深刻。尤其是高挑的采光中庭给了我们很多想象的空间。因此，我们决定利用中庭空间重新构思这个商业空间。
首先，我们在两个中庭的空间中嵌入了一家书店。书店通过不同层次的楼梯连接1F和2F，形成了一个垂直的流通路线，让人们可以在两个中庭之间漫步探索，同时在有限的空间内创造丰富、有趣的视觉效果和体验。同时，我们重新组织了整个商场的流通路线，以增强其可达性和功能性。原本位于2F的儿童游乐场在保留其原有娱乐功能的前提下进行了重新设计和升级。3F和4F的餐饮空间表现良好，因此被保留。5F的宴会厅也被保留。然而，4F和5F之间没有直接的电梯连接，只能通过消防应急楼梯到达。这在宴会期间人流聚集时容易造成拥堵，因此客户要求增加一条直接通往5F的垂直通道。经过分析，我们决定在中庭上方增加一条空中楼梯，完美解决了这一问题，同时增强了空间的层次感和结构感。
书店作为传播精神和文化的媒介
关于在中庭中插入书店作为商场核心的想法，项目各方在最初有不同的意见。普遍共识是，书店的盈利能力较低，投资后存在一定的运营风险。然而，我们认为书店不应仅从盈利的角度来看待，它还具有一定的精神和文化属性。这家书店甚至可以成为城市或社区的延伸，成为承载当地人记忆的空间。
从商业角度来看，我们相信它还可以为商场引入新的商业类型创造可能性，并将顾客流引导到周围的商业空间，从而增强整个商场的整合性、相关性和文化氛围。由于整个购物中心是客户私有的物业，书店的意义不应仅仅通过自身的盈利能力来衡量，而应通过商场整体商业布局的协调和平衡来评估。同时，我们同意客户的提议，合理分配和控制空间的占用、规模和成本。
经过几轮讨论，客户决定将两个采光中庭空间分配给书店。我们将书店作为一层空间的核心，并将大堂酒吧、咖啡厅、儿童阅读区、多功能展览厅、新式中餐馆及其他相关商业类型与商场连接起来。
原本中庭和走廊处于开放状态，但考虑到新插入的书店需要一个安静的氛围，我们使用聚碳酸酯面板将空间包围，以防止周围空间的干扰。同时，为了避免因隔离而造成的压迫感和单调感，我们对包围的形式和分割进行了调整。中庭顶部采用穿孔铝天花板，过滤阳光，从而丰富空间内的光影和氛围。
成果
从设计方案到施工，该项目仅用了约5个月，商场随后重新开业。作为商场的核心，新书店在市民中获得了极大的欢迎，并为签售活动、艺术展览和其他活动提供了完美的空间。整个空间的再利用和激活帮助吸引了年轻消费者，促进了新引入的商业类型和空间的发展。
A bookstore hidden in daylighting atriums
Background
The project is a bookstore located at the intersection of Bohai Road and Yanshan Street in Renqiu city, China. Situated in the central area of Hebei Province, Renqiu is within the Capital Economic Circle and the Bohai Economic Rim.
The building where the bookstore is set has 24 floors in total, with 1F-5F serving as a mall, 6F-18F occupied by a hotel, and the remaining floors above used as workspaces. The occupancy rate and operation of the hotel have been satisfactory, but the performance of the commercial space beneath was poor.
As we first met, the client was unsure on how to transform such a commercial space. However, we saw the company's determination in making a holistic adjustment and change to reactivate the entire mall and show the market with a brand-new image. After several meetings, we thoroughly analyzed the existing business types such as retail, catering and recreation in the mall, and decided to remove the floors and business formats that were not performing well while inserting new types of business into it. On the other hand, those commercial forms that are performing well such as catering were retained or slightly renewed. The client hoped us to reshape the space with minimum investment and cost.
Reorganization of business types and circulation routes
The first time we came to the site, the environment was a bit chaotic but the spatial conditions were impressive. Especially, the high daylighting atriums gave us a lot of room for imagination. Therefore, we decided to make use of the atrium spaces to re-imagine this commercial space.
Firstly, we embedded a bookstore into the space of two atriums. It links up the 1F and 2F floors through different levels of stairs, hence forming a vertical circulation route to walk around and explore between both atriums while creating rich, playful visual effects and experiences within the limited space. At the same time, we reorganized the circulation route of the entire mall to enhance its accessibility and functionality. The 2nd floor was originally a children’s playground, which was redesigned and upgraded on the premise of retaining its original entertainment functions. For the 3rd and 4th floor, the catering space, which had been performing well, was retained. The banquet hall on 5F was reserved as well. However, there was no escalator directly connecting 4F and 5F, which could be merely reached by fire emergency stairs. This could easily cause congestion when crowds gather during a banquet, so the client asked for a direct vertical route that can leads to 5F. Based on analysis, we decided to add an aerial staircase above the atrium. It perfectly solved the problem, at the same time enhanced the sense of layering and structure of the space.
Bookstore as a medium to bringing in spirit and culture
With regard to the idea of inserting a bookstore into the atriums as the core of the mall, there were different opinions among parties involved in the project at the beginning. The common consensus was that bookstores were hardly profitable and there were certain operational risks after investing a lot into them. However, we thought that the bookstore should not only be viewed from the perspective of profitability, as it can have certain spiritual and cultural attributes. This bookstore can even be an extension of a city or a community, and become a space that carries the memory of the local people.
From a commercial point of view, we believe that it can also create possibilities for inserting new business types into the mall as well as divert customer flow to its surrounding commercial spaces, hence enhancing the integration, relevance and cultural ambience of the entire mall. Since the whole shopping mall is a private-owned property owned by the client, the significance of the bookstore should not merely be measured by the profitability of itself, but also by the coordination and balance of the overall commercial layout of the mall. Meanwhile, we agreed with the client’s proposal that spatial appropriation, scale and cost should be allocated and controlled in a reasonable manner.
After several rounds of discussions, the client decided to allocate two of the daylighting atrium spaces for the bookstore. We took the bookstore as the core of the first floor space and linked up the lobby bar, cafeteria, children’s reading area, multifunctional exhibition hall, new-style Chinese restaurants and other related types of business in the mall.
Originally, the atriums and corridors were in an open state, but considering that the newly inserted bookstore requires a quiet atmosphere, we used polycarbonate panels to envelope the space to prevent interference from surrounding spaces. Meanwhile, with a view to avoiding the oppressive feeling and sense of monotony caused by the isolation, we made some changes and adjustments to the form and segmentation of the envelope. The atriums are topped with a perforated aluminum ceiling, which filters sunlight, hence enriching light and shadows as well as ambience within the space.
Outcome
From design scheme to construction, the project only took about 5 months and the mall subsequently reopened. As the core of the mall, the new bookstore has gained great popularity among the citizens, and provides perfect spaces for signing events, art exhibitions and other activities. The reuse and activation of the entire space has helped attract young consumers for the business types and spaces newly introduced into the mall.