BRANDS DISTRIBUTION
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本项目为都灵化妆品与服装分销龙头企业IDT-BRANDS DISTRIBUTION打造了全新的行政运营总部，该公司同时专注于新兴品牌与数字初创企业的孵化。作为整个街区改造计划的第一阶段，这里将成为都灵首个专注于电子商务的数字中心。
项目选址于都灵北部传统工业区，近年来该区域正逐渐转型为文化热点，先后举办了2017都灵建筑节等文化活动，并涌现出Q35音乐酒吧等新业态。这是Balance建筑事务所近期参与的多个办公项目之一，其核心理念在于通过共享空间、生态友好与可持续设计，创造更具居家舒适感的工作环境。
设计并未以工位作为起点，而是将公共交流区作为真正的核心——在这里，连接空间的重要性远胜于工作区域本身。员工需穿过精心设计的室内外过渡空间，在与同事的偶遇交谈中，最终抵达自己的工作位。后疫情时代，这种强调生态价值与人文关怀的共享办公模式，成为拒绝完全远程办公企业的首选解决方案。
空间规划依据不同职能部门划分：行政区域、创意团队、媒体摄影组、采购与管理层。接待区保留了原有建筑非凡的结构肋架，光线从不同高度与角度倾泻而入。建筑的工业质感与手工艺特征作为珍贵特质被完整保留。
空间隔断采用桦木与玻璃组合的定制模块化系统，中性色调仅与薄荷绿墙面形成搭配，向业主部分渊源的斯堪的纳维亚美学致敬。所有办公桌均可自由组合成不同形态，接待台更是独一无二的设计——其基座采用混凝土脚手架式的钢管制结构，双层台面与嵌入式大型绿植共同构成富有韵律的视觉效果。
绿植系统贯穿整个项目的室内外空间，这既是业主的明确要求，也是强化可持续理念与办公舒适度的设计策略。通过将工业遗产与现代办公需求相融合，该项目为都灵城市更新提供了创新范本。
The presented project is the realization of the directional and operative headquarters of IDT-BRANDS DISTRIBUTION, a company based in Turin, that is both a leader in the distribution of cosmetics and clothing, both specialized in the launching and in the incubation of new realities and digital start-ups.
The intervention is the first phase of the general redevelopment of the entire block that will become the first Digital Hub dedicated to the e-commerce in Turin.
It is located in the north part of Turin, that has always been connotated more as a productive and industrial area. In the last years a lot of cultural events took part or established there, as for example TorinoStratosferica, the Festival of Architecture 2017, the music bar Q35.
This kind of work is only one between the several office projects that the Balance is facing in this period. One of the main aims of the project, is to design more comfortable and domestic work spaces, adopting choices of sharing, eco-friendliness and sustainability.
The workspace it-self hasn’t been the starting point of the designing approach, in fact the common and the meeting areas are the real core of the concept. It’s a project where is more important the connective space than the working area it-self. You can rich your desk, only after a pleasant promenade, crossing the interior and the exterior spaces, meeting and talking with colleagues.
Even more in the post-pandemic period, the ecological values and the well-being of people in a sharing space, have become the essential element for the office of whom prefer to not turn into remote working.
The project plan has been designed by dividing the different operational areas and the different work teams: the administration area, the creatives one, the media and photography one, the purchasing and the management one.
The reception area is very wide and maintain the ribs of the extraordinary pre- existing structure; the light enters from all sides, from different heights and different angles.
The industrial and the artisan aspect of the building it’s a precious and characterizing aspect that has to be maintained.
The partition of the spaces is made by panels in birch wood and glass, to bring the visual imagination closer to Scandinavian interiors, geographical area for which the client has (in part) origin and contamination.
Using glass and wood, has been designed a tailor-made modular element, with a neutral color, that is only combined with the green mint of the walls.
The desks are also customized, and it’s possible to create various compositions and shapes.
The reception desk it’s a unique piece. It has been designed starting from the basement, made by steel tubulars disposed as in the concrete scaffold; the rhythm of the furniture is given by the double height of the desk, but also by the big plant in the integrated pot.
All the project is dominated by vegetation, that is conceived in various internal and external dispositions. This has been a request from the client, but also a planning choice to increase the idea of sustainability and comfort in the workplace.