LOOKNOW Flagship Store
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受到空间原始状态的启发，Sò Studio 最近推出了 LOOKNOW 新天地旗舰店。通过“House Now”的故事线，Sò Studio 传达了空间的叙事和沉浸式体验，创造了当代设计风格的强烈身份。关键设计元素“现场艺术”和“居住在”结合了新天地独特的文化品质，为顾客提供了特别的购物体验。
LOOKNOW 的新旗舰店位于上海的新天地二期，坐落于马当路。店面外立面采用姜黄色和简单的几何构图装饰，以强调整体视觉效果并增强品牌身份，创造出一个新的城市地标，吸引都市女性。
通过整体规划空间，Sò Studio 将商店重新组织为三个部分：橱窗展览区、主要展示区和配饰区。作为一个全球设计师集合店，LOOKNOW 需要灵活性，以便能够展示不同品牌和产品，同时随时举办不同的活动并相应地改变场景。
安装在橱窗展览区的黄色框架是“空间物体”。这个框架看起来像是从其他地方运输过来的箱子，是 Sò Studio 强调的“现场艺术”的重要组成部分。与外立面相同颜色的黄色框架，不仅是视觉上的连接，还能分隔不同区域。它是整个空间的视觉焦点和连接器，创造出从一个区域或风格到下一个区域或风格的平滑无缝过渡。
安装在橱窗展览区的“空间物体”将商店的前区转变为一个灵活的空间，为未来与其他品牌和艺术家的合作提供了可能性，适用于快闪活动、装置展示和媒体展览。在保持商店原有功能的同时，它有助于吸引更多的关注并保持商店和品牌的新鲜感。
主要展示区包括“现场艺术”和“居住在”两个部分。
“现场艺术”是一个开放空间的概念，模仿艺术家工作室的状态。从接待处开始，空间从现代和人工的感觉转变为原始和粗糙的空间质感。例如，现场创作的墙面布艺作品为商店增添了美学感，同时也是“美学物体”的代表。
作为商店中最大的结构，试衣间位于展示区的中心。悬挂在试衣间上的布料有助于在视觉上分隔空间并柔化光线。试衣间的中心设计将试衣、展示和休息功能结合在一起。同时，流线在这个空间周围展开。
保留自旧房子的古董门和从采石场随机挑选的岩石既具有美学又具有功能性。通过保留历史痕迹，Sò Studio 创造了属于当下的新痕迹。这种保留与创造不仅是空间故事的延续，也是对持续创作的记录。
“居住在”是一个独特的概念，重新创造艺术家生活的条件，像一个客厅。商店中使用木质纹理、温暖的黄色和低色温的照明，营造出相对私密和奢华的氛围。沙发、地毯和类似衣物的架子设置表达了 Sò Studio 强调的故事和沉浸感。尽管并不意味着可以居住，但它呈现了一个居住空间的样子。
设计师故意将墙壁涂成不均匀的蓝色，以创造出剥落或开裂的外观。克制而调和的颜色选择为空间带来了舒适和私密感。
配饰区使用与商店外立面相同的姜黄色。这里摆放着异常和夸张的展示柜。看起来像发射台的立灯、顾客地毯和柜子的斑驳处理讲述了“故意”创造的故事。
裸露的砖墙、结构钢材以及之前业主留下的装饰痕迹都被保留。废弃的管道被重新排列，变成了手袋的架子。保留和重新利用现有条件并引入新元素形成了商店的“持续”设计概念。
Sò Studio 故意模糊了旧与新的界限，通过在新设计中重新利用旧材料，创造出独特于 LOOKNOW 的风格。空间因此成为承载旧材料所携带故事的容器。但这些旧故事以创造性的方式讲述，恰好与新天地的整体文化品质相匹配。
Inspired by the original status of space, Sò Studio recently launched the LOOKNOW Xintiandi flagship store. Through the storyline of "House Now", Sò Studio conveys the narrative of the space and the immersive experience to create a strong identity of the contemporary design style. The key design components "Live Artwork" and "Resident In" combine with the unique cultural quality of Xintiandi provides a special shopping experience for the customers.
The new flagship store of LOOKNOW locates in Xintiandi phaseⅡ, which locates on Madang Road Shanghai. The store facade is decorated with ginger color and simple geometric composition to emphasize the overall visual effect and enhance the brand identity to create a new landmark for urban girls.
By holistically planning the space, Sò Studio re-organized the store into three parts, the window exhibition area, major display area, and accessories area. LOOKNOW, as a global designer assemble store, requires flexibility to be able to display different brands and products, as well as holds different events and changes the scene accordingly at any time.
The yellow frame installed in the window exhibition area is the "Space Object". The frame looks like a box transported from elsewhere is an important aspect of "Live Artwork" that Sò Studio emphasized. The yellow frame, which has the same color as the facade, is not only a visual connection but also to separate the different zones. It is a visual focal point and a connector of the whole space, to create a smooth and seamless transition going from one zone or style to the next.
The "Space Object" installed in the window exhibition area transforms the front area of the store into a flexible space, providing the possibility of future collaboration with other brands and artists for pop-ups, installation displays, and media shows. While keeping the original function of the store, it helps to attract more attention and keep the freshness of the store and brand.
The major display area includes two parts, "Live Artwork" and "Resident In".
"Live Artwork" is a concept of open space to mimic the status of an artist’s studio. From the start point of the reception, space is transforming from a sense of modern and artificial into the original and rough space texture. For example, the fabric artwork on the wall created by the designer on site has added an aesthetics sense to the store, at the same time, it is also a representative of an "Aesthetics Object".
As the biggest structure in the store, the fitting room is located in the center of the display area. The fabric hanging upon the fitting room helps to visually separate the space and soften the light. The fitting room centered design units the fitting, displaying, and lounge function together. Meanwhile, the circulation is spread out around this space.
Antique doors kept from the old house and the random rocks picked from the quarry are serving both aesthetic and functional purposes. By retaining the historical traces, Sò Studio creates new trace belonging to the present. This kind of retaining and creation is not only the continuation of the space story but also the record of the ongoing creation.
"Resident in" is a privative concept to recreate the conditions of where the artist lives, likes a living room. Wood texture, warm yellow color, and low color temperature lighting are used at the store to generate a relatively private and deluxe atmosphere. The setting of sofa, carpet, and clothes-like racks expresses the story and immersion emphasized by Sò Studio. Although it is not meant to be lived in, it presents what a lived-in space looks like.
The designers intentionally painted the walls in blue unevenly to create a peeling or crackling appearance. The restrained and tuned-down choices of color give a sense of comfort and privacy to the space.
Accessories area is using the same ginger color as the store facade. The abnormal and exaggerated display cabinets are placed here. A standing lamp that looks like a launch pad, customer carpet, and the mottled treatment on the cabinet tells the story of "on purpose" creation.
Exposed brick walls and structural steel and traces of the decorations that were put in place by previous owners are kept in place. Abandoned pipes were rearranged and turned into racks for handbags. Retaining and repurposing the existing conditions and introducing new elements form the "on-going" design concept of the store.
Sò Studio intentionally blurs the boundary between used and new by re-purposing used materials in new designs to create a style that is unique to LOOKNOW. The space, then, becomes a vessel for stories that the used materials carried with them. But the old stories are told in creative ways that incidentally match the overall cultural quality of Xintiandi.