DELVAUX ROMA
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这家新旗舰店的主题是“罗马之家”，即古罗马上层阶级居住的典型住宅。这个概念源于精品店的平面布局与传统罗马住宅的布局之间的等同关系，分为：前厅 “Atrium”、客厅 “Tablinum”、内庭 “Peristilum” 和餐厅 “Triclinum”。
Delvaux的系列产品和配饰因此被置于一个现代化的罗马之家中，形成了一系列从公共空间到更加私密空间的区域：最终呈现出一种逐步增强的独特购物体验。
走进精品店，顾客首先被迎接到“罗马之家”的前两个房间：前厅和客厅。在这里，一盏来自70年代的原始Venini吊灯格外引人注目。这是一件非常稀有的作品，由500根悬挂的玻璃杆组成，形状如“雪花”。吊灯照亮了一张17世纪的意大利雕刻和绘画的游戏桌，成为一个值得博物馆收藏的装饰元素。
入口处的地面采用Travertino Navona大理石，呈现菱形图案，并配有黄铜嵌件，为房间增添了更多的珍贵感。
通往房间后部的是内庭，这是罗马之家中最私密的部分。这个房间的标志性特征是建筑原有的白色交叉拱顶。柱子上装饰着由Vudafieri-Saverino Partners设计的特殊壁纸，壁纸中对新古典主义艺术家皮拉内西的遗迹进行了重新诠释，呈现出色彩丰富的波普艺术作品，带有一丝讽刺。
在罗马旗舰店中，标志性的Delvaux衣橱——其形状、颜色和体量根据不同的店铺进行了不同的重新诠释——在巴洛克建筑师博罗米尼的灵感下进行了重新设计。这一选择，加上金色背景，是对永恒之城的致敬。
由艺术家Filippo Falaguasta创作的内墙淡金色涂层，为精品店营造出温暖而独特的氛围。
购物体验在餐厅 “Triclinum” 继续，这个餐厅被重新诠释为VIP室：一个与希望获得特别体验的访客建立更深关系的空间。客人们被复古沙发和灰色天鹅绒的扶手椅所迎接，1950年代的FontanaArte咖啡桌则摆放在一旁。墙上，来自50年代的包袋模板形成了一幅抽象的组合。
最终，这家店展现出一种独特、温暖而友好的个性，充满了引导客人发现Delvaux系列及其比利时风情的参考和引用。
The leit motif of this new flagship store is the Domus Romana, the typical house inhabited by the upper classes in the ancient Rome. The concept arises from the equivalence between the boutique plan and the layout of the traditional Roman homes, articulated between: Atrium (entrace), Tablinum (living room), Peristilum (the private, inner courtyard) and Triclinum (formal dining room).
Delvaux collections and accessories are thus to be found in rooms that recalls a modern Domus Romana. A succession of areas from public to more and more intimate: the result is a shopping experience that offers a progressive sense of exclusivity.
Entering the boutique, the customer is welcomed to the first two rooms of the "domus": the Atrium and the Tablinum, where an original Venini chandelier of the ‘70s stands out. A very rare piece made of 500 hanging glass rods in the shape of “Fiocco di Neve”. The chandelier illuminates a wooden sculpted and painted Italian gaming table from the 17th century. A decorative element worthy of a museum collection.
The entrance’s floor, in Travertino Navona marble, presents a lozenge pattern with brass inserts, giving a further touch of preciousness to the rooms.
Leading up to the back end of the rooms is the Peristilum, the most private part of the Domus. The signature feature of this room is the building’s original white cross vaults. The columns are decorated with a special wallpaper, designed by Vudafieri-Saverino Partners, in which the ruins of the Neoclassic artist Piranesi, are reinterpreted as colourful Pop-Art works, with a touch of irony.
In the Rome Flagship Store, the iconic Delvaux wardrobe - whose forms, colours and volumes are reinterpreted differently depending on the store where is located - was revisited under the inspiration of the Baroque architecture of Borromini. A choice that, together with the use of a gold background, is a homage to the Eternal City.
A pale gold patina on the interior walls, by the artist Filippo Falaguasta, gives the boutique a warm and unique ambiance.
The shopping experience continues in the Triclinum, the dining room of Roman times that has been reinterpreted as a VIP Room: a space for a deeper relationship with visitors who want something special. Guests are welcomed by vintage sofas and armchairs upholstered in grey velvet and a 1950s’ FontanaArte coffee table. On the wall, bag templates dating back to the '50s form an abstract composition.
The result is a store with a distinctive, warm and friendly personality, full of references and citations that lead guests to discover the collections as well as Delvaux’s belgitude.