快餐援助

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这是世界上第一家为快餐提供补充剂的商店。

我们在东京原宿开设了这家店,专为快餐爱好者提供补充他们所缺乏的营养。

只需拿出妳最近一次快餐店的收据,我们就会免费提供相应的补充剂,并且附上关于其营养价值的专业建议。如果妳吃的是披萨,我们会提供 24 片补充剂。如果妳吃的是汉堡,我们会提供 20 片补充剂。

看起来像是一个进步的补充剂商店,但实际上这是一个教育性的补充剂商店。这家店并不像其他药店那样,而是由传统有机快餐餐厅 Dohtonbori 创办,旨在教育人们关于健康、饮食习惯和营养的知识。

在原宿,这里有很多饮食习惯不好的年轻人,我们开设了这家店。他们一进来,就会对需要摄入的补充剂数量感到惊讶,从而理解到他们的饮食习惯有多么糟糕。

我们通过共存街头氛围和疯狂实验室氛围来创建商店设计和建造。

为了吸引那些在日常饮食习惯中不关注营养的目标人群,我们创造了原宿街头氛围和疯狂实验室氛围,以表达我们糟糕饮食习惯的严重性。然后我们的商店在街上脱颖而出,他们会驻足并进入店内。

我们对补充剂进行了对称排列,营造出类似无菌室的无机氛围。

通过使用施工围栏,我们将裸露的白色混凝土墙变成了一个象征性的设计元素 “并且降低了成本和预算”。

在主柜台,我们使用光亮的不锈钢。在背面的墙壁上,我们使用了干净的白色瓷砖。这使得街头氛围和清洁感得以共存。

This is the world's first supplement shop for fast foods.

We opened in Harajuku, Tokyo, for fast food lovers to cover the lacked nutritions of the last fast food you ate.

In exchange for your receipt from the last fast food joint, we give the supplement for free with professional advice about its nutrition value. If it’s pizza, we give 24 tablets. If it’s hamburger, we give 20 tablets.

Looks progressive supplement shop but the truth is it's an educational supplement shop. This shop doesn't looks the other pharmacy but the truth is it’s a educational supplement shop made by Dohtonbori, organic traditional fast food restaurant, aiming to educate about health, eating habit and nutrition.

In Harajuku where there are a lot of young people who have a bad eating habit, we opened this shop. Once they get in, they are surprised with the the supplements they have to intake and they understand how bad they're itching habit is.

Create the shop design and construction by coexisting street atmosphere and madness laboratory atmosphere.

To get attention of the target who don't care about nutrition in their daily eating habits. We create the street atmosphere, Harajuku have, and maddens laboratory atmosphere to express how serious our bad eating habit is. then our shop stand out in the street, they stop by and get into the store.

We symmetry set the supplements in line to make inorganic atmosphere like an aseptic room.

By using the fence for construction, we make naked withe concrete wall to an symbolic design element (and we cut the cost and schedule in a low budgets).

In the main counter, we use lustrous stainless. In a backside wall, we use clean white tiles. This leads to coexist the street atmosphere and cleanness.

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