苹果零售店

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伊斯坦布尔新佐鲁中心的苹果商店是与苹果公司合作设计的,是全球一系列新店中的第一家。这也是该事务所在土耳其完成的第一个建筑项目。商店由一个壮观的发光玻璃灯笼加冕,这个灯笼位于一个反射水池中——它是购物中心新月形平面图的珠宝般的中心,并作为光井,将日光引入地下的零售层。

这个灯笼是一个看似简单但技术先进的构图,由四块每块长达十米的长方形玻璃板组成,没有机械固定装置或可见的接缝,并覆盖有一层轻质的不透明碳纤维。地下部分,商店分为两层,设有苹果标志性的木制桌子、天才吧和不锈钢墙壁,这些已经成为该公司所有零售空间的标准。楼层通过一对引人注目的玻璃楼梯连接,这些楼梯位于两个天窗下,由玻璃墙支撑。整个空间的日光经过精心设计,通过透明的楼梯和商店外立面投射进来,并由内部的不锈钢表面反射。店面由九米高的整体玻璃板构成,与灯笼一样,没有结构支撑肋。

设计师、建筑师和工程师组成的综合团队共同工作,展示了在材料使用和定制元素上的高度创新。例如,发光的天花板面板是专为这些商店开发的,与制造商合作,发出平静、无缝、均匀的光芒。最大的面板长达27米,隐藏了吸声材料,并且为了最大限度地提高灵活性,这些面板还可以轻松降低,以便进入上方的天花板。建筑师和客户之间紧密合作的结果,这家商店既是苹果品牌的表达,也是佐鲁开发项目的灯塔,建筑设计与展示产品的形式纯净、创新和易用性相辅相成。

The Apple Store in Istanbul’s new Zorlu Centre has been designed in collaboration with Apple and is the first in a series of new stores around the world. The project is also the first building to be completed by the practice in Turkey. The store is crowned by a spectacular illuminated glass lantern set in a reflecting pool of water – this provides the jewel-like centrepiece of the shopping centre’s crescent plan and acts as a light well, drawing daylight deep into the subterranean retail levels.

The lantern is a deceptively simple, yet technically advanced composition of four rectangular glass panes, each ten metres long, held together without mechanical fixings or visible joins, and covered by a lightweight sheet of opaque carbon fibre. Below ground, the store is arranged over two levels and features Apple’s signature wooden tables, genius bar and stainless steel walls, which have been adopted as the standard for all of the firm’s retail spaces. The floors are connected by a pair of dramatic glass staircases, which are positioned beneath two skylights and supported by glazed walls. Daylight is carefully orchestrated throughout, as light is cast through the transparent stairs and store facade, and reflected internally by stainless steel surfaces. The storefront is constructed using nine-metre tall monolithic glass panes which, like the lantern, has no structural fins.

Working alongside one another as an integrated team of designers, architects and engineers, the project has showcased intense innovation in the use of materials and bespoke elements. The luminous ceiling panels, for example, were developed especially for the stores in conjunction with the manufacturers and emit a calm, seamless, even glow. The panels, the largest of which is 27 metres long, conceal acoustic absorbency and to maximise flexibility, can also be easily lowered to allow access to the ceiling above. The result of close collaboration between architect and client, the store is both an expression of Apple’s brand and a beacon for the Zorlu development, with the architecture complementing the purity of form, innovation and ease of use of the products on display.

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