苹果零售店

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苹果联合广场在旧金山的开业标志着苹果持续进化的重要一步,它的目标和在本地社区中的角色超越了机会主义的零售体验,带来了更丰富的体验。其创新设计实现了新的透明度、开放性和公民慷慨度,结合了苹果的新功能和服务。苹果联合广场将成为未来全球项目的典范。
该设计是苹果团队与Foster + Partners的紧密合作的成果,由首席设计官乔纳森·艾维和零售与在线商店高级副总裁安吉拉·阿伦德茨领导。
Foster + Partners的建筑师斯蒂芬·贝赫林表示:“这是联合广场上的一个令人难以置信的场地,也是创建一个新公共广场的机会。我们创造了一个最具启发性和刺激性的空间,模糊了内外界限。” “可以一边体验苹果的非凡产品和服务,一边感受联合广场的热闹氛围,还可以在新的广场的宁静环境中放松。”
位于旧金山著名的联合广场,建筑巨大的玻璃滑动门将商店与北侧的新广场连接起来,创造了前所未有的城市渗透性。作为联合广场热闹活动的对比,新广场充满了艺术作品,设有公共Wi-Fi,被设想为一个宁静的冥想花园,配有桌子和座椅,为社区创造了一个美丽的聚会场所。旧金山的重要遗产特色Ruth Asawa喷泉在通往Stockton街的台阶上有了一个新的设置。一个树荫下的树冠和一个65英尺 ”19.8米“ 乘50英尺 “15.2米” 的“绿色墙”种植了垂榕植物,在广场西端被一个透明的瀑布分隔,形成了喷泉的对比背景。
利用旧金山的温和气候,钢框架玻璃滑动门南侧尺寸为20.5英尺 “6米” 乘42英尺 “12.8米”,北侧为20.5英尺 “6米” 乘26.5英尺 “8米”,鼓励整个商店的自然通风。新鲜空气通过集成的结构脊柱被引入,然后通过屋顶排出。商店由100%可再生能源供电,包括集成在建筑屋顶上的130块光伏板产生的电力。
苹果一直是玻璃应用的先驱。商店两侧玻璃楼梯的踏步由精确设计的金属扁片形“圆饼”固定,这些圆饼巧妙地嵌入玻璃踏步和弦乐中,给人以浮动玻璃台阶的印象——一种看似毫不费力的简洁外观,掩盖了复杂的工程解决方案。
整个建筑由一个巨大的钢桁架结构静静支撑,跨越邻近酒店的地下舞厅。反过来,这个桁架结构支撑了创造锥形天花板形状并集成整个建筑服务网络的进一步桁架。垂直支撑巧妙地藏在脊柱和侧墙内。抗震工程设计原则指导了结构设计的每个方面,设定了创新和性能的标准。
宽敞的40英尺高 “12米” 空间被水平分割,由一个戏剧性的悬臂夹层楼板分隔,楼板从后墙延伸32英尺 ”10米“,锥形楼板厚度不到1英尺 ”30厘米“,形成16英尺高 ‘4.9米“ 的“贵族钢琴层”。极其纤细的无柱楼板结构得益于调谐质量阻尼器的使用,消除了振动。给人的印象是在与联合广场对话的空间中心的一个浮动舞台,创造了一个壮观的城市客厅。
在创新的边界上,白色发光天花板在白天看起来像一个不透明的表面,而在夜晚渐渐亮起,戏剧性地照亮了空间。定制的照明面板发出纯净、均匀的白光,并具有吸收环境噪音的功能。固定天花板面板的集成网格经过设计,可以精确定位所有服务,同时也足够灵活,以适应未来的技术进步。
苹果联合广场引入了五个新功能。“大道”是一个专门设计的区域,用于在中央脊柱墙上展示配件。“论坛”是一个新的学习环境,各领域的专家将来此娱乐、启发和教授,位于夹层的主要中央位置,面对一个巨大的视频墙,该视频墙也将成为联合广场的动画背景。“天才树丛”位于论坛后面,在一片小树林中提供更轻松的环境,每棵树都在一个双重作为舒适座位的花盆中,苹果天才在此回答问题。树盆的独特设计是Foster + Partners与苹果工业设计工作室合作的结果。“会议室”——一个供当地企业家和企业进行会议、对话和合作的地方,巧妙地置于绿色墙后面。
The opening of Apple Union Square in San Francisco marks an important step in Apple’s continuous evolution, its purpose and its role in the local community to bring a richer experience beyond opportunistic retail. Its innovative design enables new levels of transparency, openness and civic generosity, incorporating Apple’s new features and services. Apple Union Square will be a model for future projects worldwide.
The design is the result of a close collaboration between Apple’s teams led by Jonathan Ive, chief design officer and Angela Ahrendts, senior vice president of Retail and Online Stores and Foster + Partners.
“This is an incredible site on Union Square and a chance to create a new public plaza. We have created the most inspiring and stimulating space imaginable, blurring the inside and outside”, said Stefan Behling, Architect, Foster + Partners. “It is possible to experience Apple's extraordinary products and services while taking in the buzzing Union Square on one side and relaxing in the contemplative quiet of the new plaza on the other.”
Located on San Francisco’s famous and vibrant Union Square, the building’s vast glass sliding doors allow the store to connect the existing square to a new plaza to the north, creating unprecedented urban permeability. As a foil to the lively activities of Union Square, the new art-filled plaza, featuring public Wi-Fi, is imagined as a tranquil garden of contemplation with tables and seating, creating a beautiful gathering place for the community. The Ruth Asawa fountain, an important heritage feature in San Francisco, has been given a new setting on the steps leading down to Stockton Street. A canopy of shading trees and a 65 foot (19.8 meters) by 50 foot (15.2 meters) ‘green wall' planted with Ficus Repens (Creeping Fig) plants, bisected by a sheer waterfall at the western end of the plaza, creates a contrasting backdrop to the fountain.
Taking advantage of San Francisco’s moderate climate, the steel framed glass sliding doors, measuring 20.5 foot (6 meters) by 42 foot (12.8 meters) on the south side and 20.5 foot (6 meters) by 26.5 foot (8 meters) to the north, encourage natural ventilation throughout the store. Fresh air is drawn through the integrated structural spine before being expelled out through the roof. The store is powered by 100 percent renewable energy, including power produced by 130 photovoltaic panels integrated into the building’s roof.
Apple has always been a pioneer in the use of glass. The treads of the glass staircases on either side of the store are held in place by precisely engineered metal lozenge shaped ‘pucks’ that are discreetly embedded into the glass tread and the stringer to give the impression of floating glass steps – an appearance of effortless simplicity, which belies the complexity of the engineering solution.
The entire building is quietly supported by a giant steel truss structure that bridges over the neighbouring hotel basement ballroom. In turn, this supports further trusses that create the tapered ceiling shape and integrate the network of services throughout the building. Vertical bracing is neatly tucked away inside the spine and side-walls. Seismic engineering design principles guided every aspect of the structural design, setting the standard for innovation and performance.
The generous 40 foot-high (12-meter) volume is divided horizontally by a dramatic cantilevered mezzanine floor which tapers to less than 1 foot (30 centimetres) and extends 32 feet (10 meters) from the rear wall to create a 16 foot-high (4.9 meters) piano nobile. The extremely slim column-free floor structure is made possible by tuned mass dampers to eliminate vibration. The impression is of a floating stage in the centre of the space in dialogue with Union Square, creating a spectacular living room for the city.
Pushing the boundaries of innovation, the luminous white ceiling, which appears as an opaque surface during the day, surprises visitors as it gradually turns on and dramatically illuminates the space at night. The custom-made lighting panels emit a pure, even white glow, as well as having the capability to absorb ambient noise. The integrated grid that holds the ceiling panels in place has been designed so that all the services can be precisely located, while also making it flexible enough to accommodate any future technological advances.
The Apple Union Square introduces five new features. ‘The Avenue’ is a specially designed area for the display of accessories incorporated into the central spine wall. The ‘Forum’, a new learning environment, where specialists from various fields come to entertain, inspire and teach, will occupy a prime central position on the mezzanine against a vast video wall which will also act as an animated backdrop for Union Square beyond. To the rear of the Forum is the ‘Genius Grove’ with a more relaxed setting amongst a small grove of trees, each within a single planter that doubles as a comfortable place to sit and rest while an Apple Genius answers any questions. The unique design of the tree planters was a collaboration between Foster + Partners and Apple’s Industrial Design Studio. The ‘Boardroom’ – a place for meetings, conversations and partnerships for local entrepreneurs and enterprises is discreetly placed behind the green wall.