Amorepacific Headquarters
下载所需积分: 5
韩国最大的美容公司 Amorepacific 的新总部位于首尔市中心，选址自 1956 年以来一直被该公司占用。它毗邻一个正在转型为宽敞公共空间的前美国军事区——龙山公园，以及一个商业区，这一切都是一个总体规划的一部分，代表了韩国最大的高层建筑开发，实质上改变了龙山区的城市面貌。
建筑的形态既抽象又富有表现力。建筑的比例围绕一个中央庭院精心设计，以最大限度地提高自然通风和采光的效果。三个大型城市开口将这个中央空隙与外部环境连接起来，提供了俯瞰城市和远处山脉的视野，从而建立了归属感和方向感。这些开口作为“悬挂花园”，赋予建筑规模，并使自然从邻近的公园延伸到建筑的各个部分。
设计体现了公司的社会、文化和专业抱负，通过将工作场所与其他公共活动相结合。通过提升外立面的外层，入口层向城市开放，吸引公众进入一个宽敞的中庭。位于上方的庭院代表了公司工作场所的公共中心，提升的花园为使用建筑的人们提供了休闲空间。丰富的公共设施，如博物馆、礼堂、图书馆、餐厅和托儿所，确保了这座建筑不仅是一个高效的总部，也是一个融入首尔这个不断发展的都市的活力公司的公共面貌。
外立面采用透光的遮阳板包覆，不仅通过提供遮阳和减少热负荷来促进建筑的环境性能，还赋予建筑一种统一而强烈、同时又开放和轻盈的形态。从隐喻上讲，这座新建筑呼应了现代组织的愿望，在地方与全球、私人与公共、集体与个体、正式与非正式之间进行调解，从而建立其动态身份。
The new headquarters for Amorepacific, Korea’s largest beauty company, is located in the centre of Seoul at a site which has been occupied by the company since 1956. It is situated next to a former US military zone that is being transformed into the spacious public Yongsan Park and a business district, which was part of a masterplan representing the largest high-rise development in Korea that substantially altered the urban fabric of the Yongsan district.
The form of the building is both abstract and gestural. Focusing on a single, clear volume, the proportions of the building have been carefully developed around a central courtyard to maximise the effectiveness of natural ventilation and daylight. Three large urban openings connect this central void with the exterior surroundings, providing views over the city and the mountains in the distance and therefore establishing a sense of orientation and belonging. As ‘hanging gardens’, these openings give scale and allow nature to extend from the adjacent park into all parts of the building.
The design elaborates the social, cultural and professional ambitions of the company by combining the workplace with other communal activities. By elevating the external layer of the façade, the entrance level opens up to the city and draws the public into a generous atrium. The courtyard situated above represents the communal centre of the company workplace, with the elevated gardens providing recreational space for those who use the building. A rich mixture of public amenities such as a museum, auditorium, library, restaurants and childcare facilities ensures that the building is not only an efficient headquarters but also the public face of a vital company embedded in the growing metropolis of Seoul.
The façades with their diaphanous brise-soleil cladding not only facilitate the environmental performance of the building by providing shading and reducing heat load, but also give the building a coherent and strong yet at the same time open and light form. Metaphorically, the new building echoes the aspirations of a modern organisation, mediating between local and global, private and public, collective and individual, formal and informal, and in doing so establishing its dynamic identity.